Mondrian was searching for the universal hidden inside reality. He believed the visible world was made of countless particular forms, but that behind that variety lay a universal order. To reveal it he progressively removed everything accidental and individual, reducing reality to its essential elements: horizontal and vertical lines, primary colours and non-colours. IMAGES OF ELEMENTS BELONGING TO THE WORLD'S CULTURAL HERITAGE WILL BE ACCESSIBLE VIA A LINK TO THE OFFICIAL WEBSITE OF THE INSTITUTION RESPONSIBLE FOR THEIR CUSTODY, CONSERVATION, OR MANAGEMENT.

Starting from a Mondrian composition, we can create A DERIVATIVE WORK CHARACTERIZED BY ITS OWN CREATIVE AUTONOMY. A symbol capable of representing creativity in all its dimensions: the Atom of Creativity. Just as every material object, observed at an infinitesimal scale, is made of atoms bound to one another, every creative expression can be subjected to a conceptual zoom until it reveals an essential, lattice-like configuration. In this metaphor, the symbolic unit of creativity is made not of protons, neutrons and electrons, but of horizontal and vertical lines, primary colours and non-colours drawn from Mondrian's visual language.

The reinterpreted element is transferred onto a design object — in this example, a business card — thereby integrating cultural value into a contemporary product through the payment of a licensing fee. As the creator, you will receive a fair share of the compensation generated. The same principle can be extended to a fashion garment.

Theo van Doesburg, who contributed to the spread of Mondrian's Neoplasticism, recognised the dynamic potential of the diagonal and made it one of the defining elements of a new visual language, which he called Elementarism. So when the Atom of Creativity is rotated by 45 degrees, perception shifts from static to dynamic, from small to large, generating Creative Energy capable of permeating everything it surrounds.